Dominate Local Search Results with Local SEO for Hotels
Attract nearby guests by optimising your hotel’s online presence for local searches
Local SEO gives hotels a competitive edge over OTAs by helping you secure top spots in the Google Map Pack results, where OTAs can't rank.
When potential guests search for hotels, an optimised local SEO strategy ensures your property is visible at the moment they’re ready to book. By dominating the map pack, you can drive more direct bookings, reduce reliance on OTAs, and boost your local presence.
Key Strategies for Local SEO
Google My Business
A fully optimised Google My Business profile ensures your hotel appears prominently in local search results, especially on Google Maps and Map Pack results. Learn more on our Google My Business page.
Local Citations
Consistency across online directories is key to building trust with search engines. Accurate information about your hotel’s location, contact details, and services boosts your chances of appearing in local search. Discover best practices on our Local Citations page.
Review Management
Positive reviews from satisfied guests help establish your hotel’s local reputation, directly influencing rankings. See how to manage and encourage guest reviews effectively on our Review Management page.
Enhancing Your Hotel’s Local Presence
To fully capitalise on local search opportunities, it’s important to dive deeper into each aspect of local SEO. From optimising your Google My Business profile to ensuring your business information is consistent across directories, each step plays a vital role in boosting your hotel’s local visibility. Explore the in-depth strategies for managing online reviews, enhancing local citations, and more, to position your hotel as a top choice for nearby guests.
Keep Information Consistent
Your hotel’s name, address, and phone number (NAP) should be uniform across your website, Google, and all online directories.
Encourage Reviews
Regularly ask guests to leave reviews, as these contribute to better local rankings and build trust with future visitors.
Use Local Keywords
Integrate location-specific keywords into your website’s content to capture local searches.